Coca-Cola invites digital artists to create magic using a new AI platform.

What is this Campaign?
Coca-Cola, OpenAI, and Bain & Company have collaborated to create a platform called "Create Real Magic" that uses GPT-4 and DALL-E to generate original artwork using Coca-Cola's creative assets. Digital creatives worldwide can access the platform to create unique artwork until March 31. The contest also offers artists a chance to be featured on Coke's digital billboards in New York and London.

How to participate?
To participate in the "Create Real Magic" campaign, digital creatives from select countries can visit createrealmagic.com, experiment with branded elements using the AI-powered platform, and submit their work to be featured on Coke's digital billboards in New York and London. The campaign also features four custom pieces by AI artists and a three-day workshop for 30 creators to co-create content for Coca-Cola licensed merchandising and digital collectables.

Features of this campaign
1)Artists can participate in this campaign, by submitting their artwork for a chance to be featured on Coca-Cola's digital billboards in New York's Time Square and London's Piccadilly Circus.
2)This campaign showcases its commitment to exploring the potential of AI beyond marketing and to testing and scaling new AI ideas.
3)Also offers artists a platform to exhibit their work and potentially get featured on Coke's digital billboards.
4) Highlights the possibility of AI usage beyond marketing, such as in knowledge management, workflows, customer service, and point-of-sale material creation in partnership with Coca-Cola bottlers.

What are the impacts of this campaign?
1)The campaign shows its dedication to leveraging AI technology for better marketing and business operations.
2)Democratizes Coca-Cola's most prominent advertising assets by enabling digital creatives to experiment with them.
3)Artists can exhibit their work on Coca-Cola's digital billboards through the "Create Real Magic" campaign.
4)Highlights the potential for AI to be used beyond marketing, such as in knowledge management, workflows, customer service, and point-of-sale material creation in collaboration with Coca-Cola bottlers.

Conclusion:
Coca-Cola is using AI to do more than just marketing. Their "Create Real Magic" campaign lets digital creators worldwide use GPT-4 and DALL-E to play with Coca-Cola's advertising assets. Artists can showcase their work and have a chance to be featured on Coke's digital billboards in New York and London. This shows how AI could be used in other areas of Coca-Cola's business beyond marketing.