Mountain dews conquer with courage campaign get 10 million views on mojo

What is this campaign?
The 'Conquer with Courage' campaign by Mountain Dew on Moj is a marketing initiative that promotes the brand's philosophy of courage, resilience, and inspiration. The campaign involves encouraging users to create and share their stories of overcoming obstacles with courage and resilience, utilizing the interactive features of Moj . It includes user-generated content, collaborations with influencers or celebrities, and the use of Moj's features such as filters and hashtags. And achieved significant success with over 10 billion views and over 500 million in-app engagements, making it the highest ever seen on the Moj platform to date.

How to participate?
To participate in the "Create Real Magic" campaign, digital creatives from select countries can visit createrealmagic.com, experiment with branded elements using the AI-powered platform, and submit their work to be featured on Coke's digital billboards in New York and London. The campaign also features four custom pieces by AI artists and a three-day workshop for 30 creators to co-create content for Coca-Cola licensed merchandising and digital collectables.

Features of this campaign
● Popular Moj creators featured in the campaign to create engaging content and encourage user participation.
● Filters, hashtags, and other interactive elements offered by Moj may be utilized to enhance the engagement and creativity of the campaign.
● Collaborations with influencers, celebrities, or other brand advocates may be included to amplify the campaign's reach and impact.
● Success is measured through metrics such as views, engagements, and participation, with the goal of achieving high levels of user engagement and brand exposure on the Moj platform.

What are the impacts of this campaign?
1)Over 10 billion views and 500 million in-app engagements, making it the highest ever seen on the Moj platform.
2)Significant user participation and engagement, indicating the campaign's effectiveness in connecting with the audience.
3)Increased brand exposure and positive brand association with the philosophy of courage and resilience.
4)Demonstrates Mountain Dew's successful engagement and promotion of its brand message on the Moj platform.

Conclusion:
Mountain Dew's 'Conquer with Courage' campaign on Moj proved to be a huge success, with record-breaking metrics, significant user participation, and increased brand exposure. The campaign's dedication to promoting the company's concept of courage and strength has touched a chord with customers, making it one of the most popular brand campaigns on the Moj platform. The success of the effort shows the value of utilizing user-generated content, connections with influencers, and platform abilities for marketing campaigns.